So as far as the design world goes, I think this is something we all need to be aware of. Do your research, make sure companies that claim to be "green", "sustainable", "eco-friendly", etc. are in fact holding true to what they say. I think it's our responsibility as designers to make sure that our sustainability efforts aren't counter productive.
*60 Minutes clip: http://www.cbsnews.com/video/watch/?id=4586903n